With the relaunch of our ecommerce platform on Shopware 6, we’ve reached a major milestone on our way to becoming the omnichannel market leader in DACH. We now have the foundation to significantly expand our online business whilst seamlessly connecting it with more than 100 BabyOne retail stores. Shopware 6 provides fast development cycles, high flexibility in terms of customer engagement, and intuitive backend processes.

We need a flexible, intuitive and future-oriented ecommerce solution that allows us to run our customer-focused and creative business in the most sustainable way. This is exactly what we’ve found in Shopware – be it in Shopware’s expressive storytelling feature, in the performance, or in the exceptionally high degree of automation.

We were looking for a future-proof platform, offering full flexibility and scalability, to keep up with the changing customer expectations. Shopware presented us a ready-made solution.

For us, the combination of content and commerce is important: We want to present our brand in the best possible way, but also offer our customers a state-of-the-art shopping experience. Shopware makes this possible. In addition, the system provides an intuitive user experience. With features such as the Rule Builder, we can easily implement various marketing actions.