Gartner Magic Quadrant for Digital Commerce 2020

Learn why Shopware is recognized in the report
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Shopware has been included in the Gartner Magic Quadrant for Digital Commerce 2020 based on our ability to execute and completeness of vision. We are honored and inspired to be among the few recognized e-commerce software providers.

Download the report to see how Gartner evaluates providers of digital commerce platforms and get an overview of market development, maturity and players.


“We had our first contact with Gartner this year. The fact that we are positioned in the Magic Quadrant and that we are standing next to global tech giants is extraordinary and makes us very proud. However, we won’t allow this evaluation to make us complacent but rather use it as motivation to continue to grow and improve our product offering for our customers.”
Stefan Hamann
Founder and CEO, shopware AG

Why we believe we have been recognized in the Magic Quadrant


Low-code ease of use

Marketers and non-technical users can implement automation & personalization processes and streamlined workflows without having to rely on developers.


Experience-led commerce

In an omnichannel world, the perfect fusion of content and commerce is an essential and core competence. Shopware allows you to ensure a consistent user experience across all channels.


Business model composer

By allowing movement between deployment and licence modes, Shopware ensures that the flexibility needed in our increasingly complex world is attainable. Additionally, we don't want you to compromise on your business model, either now or in the future. That is why our vision is to allow for the mix & match of our offerings, giving you the freedom you need to succeed.


Unlocking your growth potential

While ensuring highest performance levels of the platform, Shopware offers solutions to optimally support every step of your growth story. Seamlessly scaling your business has never been easier. In addition, by offering out-of-the-box multi-language & multi-currency capabilities as well as additional sales channels (e.g. ebay), Shopware inherently facilitates multiple growth opportunities for you.

What our customers say

We believe that Shopware's success is fueled by the success of our customers. We are humbled and inspired by Gartner Peer Insights reviews such as the following.


"Unlocking e-commerce potential with Shopware"

Senior Manager Marketing in the Services Industry



"Shopware - Courageous developers and quick problem solvers"

IT Management in the Manufacturing Industry



Over 100,000 customers worldwide trust in Shopware

your freedom to grow

Gartner Magic Quadrant for Digital Commerce, Mike Lowndes, Penny Gillespie, Jason Daigler, Sandy Shen, Yanna Dharmasthira, 25th August 2020.

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The GARTNER PEER INSIGHTS Logo is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences, and do not represent the views of Gartner or its affiliates.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Shopware.