Actively influence the customer journey of your clients with a cross-channel brand experience. Be everywhere your customers prefer shopping most.
A holistic digital strategy and the ability to change course whenever necessary has become more important than ever. Modern retailers need to be able to react early and flexibly to the rapid pace at which trends are changing. Whether you're looking for a new online shop solution or just getting started in ecommerce: With Shopware as an open source ecommerce platform, we offer you the right solution for your fashion and lifestyle business.
With its API-first approach, Shopware 6 offers you a modern tech stack that allows you to react to new circumstances and market requirements at any time. Our ecommerce solution fits seamlessly into existing processes and automations and offers you the freedom to grow further.
The customer journey of your clients doesn't typically start in your online shop. Before a user becomes your customer, they need to be made aware of you via various touchpoints. Your customer may encounter your products for the first time in a search engine, through marketplaces, or gets inspired via social media. Investing in a sophisticated multichannel strategy is therefore highly recommended.
One crucial aspect is your presence on search engines and marketplaces such as Amazon, eBay or Google Shopping. Listing on these channels increases the reach and visibility of your products. With Shopware Markets we offer you the possibility to control sales channels such as eBay and Amazon centrally from your ecommerce platform.
Social Commerce is no longer just a trend but has become extremely important in recent years. Platforms like Instagram, Pinterest, Facebook or TikTok are ideal for increasing your visibility and reach while directly interacting with your customers. But that's not all: More and more social networks offer integrated shopping functions and thus become attractive sales channels. Particularly appealing lifestyle products and fashion brands attract strong attention in these channels. Social media channels are therefore optimal platforms to strengthen your brand, inspire customers and promote long-term loyalty to your company.
In addition to integrating various marketplaces, Shopware also gives you the option of integrating social networks as sales channels into the platform. With the help of our flexible API, additional sales channels can be connected at any time, ideally complementing your multichannel strategy.
Bring your brand to life! Your online shop is no longer just a digital touchpoint within the customer journey and important for the sale of your products, but a fundamental channel for digital branding and inspiration. As a differentiator from the competition, your brand is your most important asset.
With our CMS "Shopping Experiences" you use the power of visual language to perfectly present the values of your brand and the USPs of your products online. The intuitive drag-and-drop editor enables you to create captivating shopping experiences in no time and seamlessly merge content with commerce. Visually appealing inspiration through lookbooks or "Shop the look" offers with image mapping sends your visitors on virtual shopping tours and immerses them in new collections. These kinds of exciting experiences are crucial to successfully closing the gap to brick-and-mortar fashion retail.
"We benefit from quicker loading times and a much faster and easier landing page generation without the need for developers. Shopware’s Shopping Experiences save our team a considerable amount of time."
For a modern customer experience, automation and personalisation in the online shop are indispensable. When we talk about "personalisation", we mean more than a welcome message with the first name. Content should be individual and product suggestions should fit the current research behaviour.
Examples of personalisation in the online shop are personalised banners or individual landing pages with shoppable content. The search or product detail pages can also be individually tailored. If users are already in the consideration phase of the customer journey, a targeted discount trigger will convince them - especially with lifestyle products - to convert to a customer.
With our Rule Builder, the following areas can already be personalised in Shopware 6: